A Working Spring Break in Curacao

Dr. Cárdenas with students at the ICUC

USC's HRTM and ICUC (Inter-Continental University of the Caribbean) are in the initial stages of developing a  long-term academic partnership.  As part of our partnership, Dr. Cárdenas was invited  to Curacao to teach a one-week intensive course during USC’s spring break from March 10th-14th, 2014.  The course was titled,'Destination Management and Marketing' and Dr. Cárdenas focused primarily on the topic of branding.  The  11 students met Monday-Friday from 9am-5pm. During the one week course students attend lectures, worked on case studies, conducted a small pilot study to develop a brand for the island, presented their brand, and took a comprehensive final exam.  Also, during the week , Dr. Cárdenas conducted three TV interviews and one newspaper interview. In the spirit of this new partnership, Dr. Robin Dipietro will  travel to Curacao to teach a course on Revenue Management in April 2014 and in June 2014, students from ICUC will spend 5 weeks in Columbia to participate in the HRTM program.