Dr. Hudson was in Denver this week attending the Great Western Travel & Tourism Research Association Conference. This morning, he presented a paper with his son Rupert, a senior in the International Business program at the Moore School of Business. The paper was about the use of social media in music festivals, the duo finding that social media has a significant affect on emotions and attachments to festival brands, and that social media-based relationships lead to desired marketing outcomes such as positive word of mouth. It has been an exciting week for Rupert. Not only was he presenting at a top academic conference, he also received an award at the annual USC Awards Day ceremony, started his own record label – Scenario Records, and was offered a job in New York with an up-and-coming music company called Gigit. His Dad of course taught him everything he knows.
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