Tuesday, April 23, 2013

The Service Recovery Paradox. Does It Really Exist?

In an article just published in Hotelexecutive.com, Simon Hudson discusses the service recovery paradox. Some researchers have suggested that customers who are dissatisfied, but experience a high level of excellent service recovery, may ultimately be even more satisfied and more likely to repurchase than those who were satisfied in the first place. This idea has become known as the service recovery paradox. Simon’s article discusses the paradox and reports on a research study conducted in Spain, where he (in partnership with researchers at the University of Las Palmas de Gran Canaria) found that hotel customers who had experienced a recovery encounter, did indeed perceive a higher level of service quality. But given the mixed opinions on the extent to which the recovery paradox exists, Simon suggests that ‘doing it right the first time’ is still the best and safest strategy in the long run. See the full article at:

Thursday, April 18, 2013

Due South

Simon Hudson pictured with a Canadian Mountie in New York. Simon was attending the Canadian Media Marketplace in New York this week trying to persuade Canadians to travel 'due south'. Canadian travelers are important to South Carolina – nearly a million Canadians visit South Carolina every year with over half spending one night or more in our state.

Thursday, April 4, 2013

Simon Hudson in the Badlands

Simon Hudson was in the Badlands of Canada this week, speaking at a tourism industry conference. For more about Simon’s trip read the article: “Tourism expert talks about bringing Badlands to the centre stage.”