Wednesday, July 10, 2013

USC Partnering with USCB and Rawl Murday on Branding Charrettes

Dr. Fang Meng facilitates branding exercise on July 9th, 2013 in Bluffton, SC.

In conjunction with Rawle Murdy, and USC-B our Center is conducting research in Bluffton, SC to help them develop and identify their town unique brand/image. The first stage of the research consists of administering 4 Charrettes and conducting over 35 key stakeholder interviews. 

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