Marriott takes social media listening to a new level

An increasing number of hoteliers are embracing social media because of its potential for engagement and collaboration with networked consumers. Through social media, they can gain rich, unmediated consumer insights, faster than ever before. In an article just published in Hotel Business Review, Simon Hudson focuses on M Live APAC, Marriot’s new Asia Pacific state-of-the-art marketing and brand newsroom command center, which has become the company’s epicenter of real-time marketing to customers in the region. M Live APAC allows Marriott not only to seize more chances to engage with consumers quickly, but also to create memorable and shareable experiences. To read the article, go to: http://hotelexecutive.com/business_review/4733/marriott-takes-social-media-listening-to-a-new-level