Ritzy Riads Putting Morocco on the Map

I have just completed an incredible round-the-world voyage teaching on Semester at Sea, and one of the countries I visited was Morocco where, seeking to understand why the country is Africa's most popular tourist destination, I interviewed two successful entrepreneurs - one French and one British - responsible for attracting tourists to this exotic destination. Both have opened up modernized riads in the beachy-chic resort of Essaouira, on the Atlantic Coast. You can find out what they had to say by reading the full article at: http://hotelexecutive.com/business_review/4879/ritzy-riads-putting-morocco-on-the-map