Monday, September 30, 2013

New Award!

The Center has just won a $45,000 grant from the Department of Commerce.  The team will be establishing a brand identity and tourism marketing strategy for the 10-county region of the Pee Dee, a region of South Carolina plagued by high poverty and unemployment, low educational levels, and a high number of dislocated workers. The team will undertake a brand-building exercise, create a strong unified tourism brand for the Pee Dee region, and provide a strategy for promoting this brand through innovative digital marketing strategies, whilst creating economic indices to measure the effectiveness of these initiatives. The ultimate goal is job creation.

No comments:

Post a Comment