Sunday, February 19, 2017

Hotels Getting Social to Compete With the Sharing Economy

The sharing economy is having a disruptive influence on the lodging sector, with evidence that Airbnb's entry into some markets has had a quantifiable negative impact on local hotel revenues. Can hotels compete with this new phenomenon without compromising on price? I believe they can, and in a new article in Hotel Business Review, I have discussed how some hotels are beating the sharing economy at its own game by providing a more authentic, engaging, and social experience. The full article can be found at:

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