Hotels Getting Social to Compete With the Sharing Economy

The sharing economy is having a disruptive influence on the lodging sector, with evidence that Airbnb's entry into some markets has had a quantifiable negative impact on local hotel revenues. Can hotels compete with this new phenomenon without compromising on price? I believe they can, and in a new article in Hotel Business Review, I have discussed how some hotels are beating the sharing economy at its own game by providing a more authentic, engaging, and social experience. The full article can be found at:

http://hotelexecutive.com/business_review/5170/hotels-getting-social-to-compete-with-the-sharing-economy