Cardenás, D., Hudson, S., Meng, F., & Zhang, P. (2016) “Understanding the benefits of school travel: An educator’s perspective”, Tourism Review International, 20(1), 29-40.
Using a theoretical framework that incorporates Aristotle's three intellectual competencies (epistme, techne, and phronesis), this article examines the perceptions of educational travel from the administrators' perspective. A total of 336 elementary, middle, and high school principals from around the US participated in the study and thematic responses were analyzed from open-ended questions. Results indicate that educational field trips can have positive impacts on all three of Aristotle's intellectual competencies (practical knowledge, skills, and attitude/experience), and that the effects of educational travel are far reaching with substantive benefits for students of all grades.
Hudson, S., Cardenás, D., Meng, F., & Thal, K. (2016) "Building a place brand from the bottom up: A case study from the U.S.”, Journal of Vacation Marketing. Online first, doi: 10.1177/1356766716649228
In an increasingly competitive global marketplace, the need for towns and cities to create a unique identity, to differentiate themselves from competitors, has become critical. Many places promote spectacular scenery, good quality of life, friendly people, and a sound business infrastructure. However, these factors are no longer differentiators, so places need a strong brand identity to stand out in order to attract people to live, work and play. But brand development is often driven by short-term top-down approaches with limited community participation, where the primary tool of brand expression becomes the final marketing campaign. This paper reports on a qualitative approach to build a place brand from the bottom up, with wide participation from all members of the community. With a methodology based on place brand building theory, charettes and in-depth interviews were conducted with local stakeholders, resulting in a positioning statement that was used to develop brand communications materials. Based on the research process and results of the case study, the authors present a community-based place brand development model.
Hudson, S., & Hudson, L.J. (2016). “Designing ski resorts – from theory to practice.”
In Harold Richins & John Hull (Eds.) Mountain Tourism: Experiences, Communities, Environments and Sustainable Futures, CABI: Wallingford OX, pp. 331-340.
This chapter takes a look at the design and planning process for ski resorts, which involves the
following key stages: gaining development approval; analyzing site feasibility; deciding on design
guidelines; and choosing development styles. Included is a case study about arguably the world's most successful ski resort designer, Paul Mathews, and his company, Ecosign, based in Whistler, British