Cardenás, D., Hudson, S., Meng, F., & Zhang, P.
(2016) “Understanding the benefits of
school travel: An educator’s perspective”, Tourism Review International, 20(1), 29-40.
Abstract
Using a theoretical framework that
incorporates Aristotle's three intellectual competencies (epistme, techne, and
phronesis), this article examines the perceptions of educational travel from
the administrators' perspective. A total of 336 elementary, middle, and high
school principals from around the US participated in the study and thematic
responses were analyzed from open-ended questions. Results indicate that
educational field trips can have positive impacts on all three of Aristotle's
intellectual competencies (practical knowledge, skills, and
attitude/experience), and that the effects of educational travel are far
reaching with substantive benefits for students of all grades.
Hudson, S., Cardenás, D., Meng, F., & Thal, K. (2016)
"Building a place brand from the
bottom up: A case study from the U.S.”, Journal
of Vacation Marketing. Online first, doi:
10.1177/1356766716649228
Abstract
In an increasingly competitive
global marketplace, the need for towns and cities to create a unique identity,
to differentiate themselves from competitors, has become critical. Many places
promote spectacular scenery, good quality of life, friendly people, and a sound
business infrastructure. However, these factors are no longer differentiators,
so places need a strong brand identity to stand out in order to attract people
to live, work and play. But brand development is often driven by short-term
top-down approaches with limited community participation, where the primary
tool of brand expression becomes the final marketing campaign. This paper
reports on a qualitative approach to build a place brand from the bottom up,
with wide participation from all members of the community. With a methodology
based on place brand building theory, charettes and in-depth interviews were
conducted with local stakeholders, resulting in a positioning statement that
was used to develop brand communications materials. Based on the research
process and results of the case study, the authors present a community-based
place brand development model.
Hudson, S., & Hudson, L.J. (2016). “Designing ski resorts – from theory to practice.”
In Harold
Richins & John Hull (Eds.) Mountain Tourism: Experiences, Communities, Environments
and Sustainable Futures, CABI:
Wallingford OX, pp. 331-340.
Abstract
This chapter takes a look at the design and planning process for
ski resorts, which involves the
following key stages: gaining development
approval; analyzing site feasibility; deciding on design
guidelines; and
choosing development styles. Included is a case study about arguably the
world's most successful ski resort designer, Paul Mathews, and his company,
Ecosign, based in Whistler, British
Columbia.
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